Rule 9 Winter Cycling Event 2015

28th October 2015 in Events by Matthew Light

On Thursday 22nd October 2015 Sigma Sport hosted the third annual #Rule9 Winter Event - an evening dedicated to all things winter cycling. A wide range of prizes were up for grabs throughout the evening, as well as a workshop demonstration, a Q&A session with Matt Stephens and the launch of the world's first Wahoo/Zwift demo centre.

Watch the #Rule9 2015 Event Video

As always the night was well supported by some of our key brands. Representatives from Assos, Castelli, Exposure Lights, Gore Bike Wear, Oakley, Sportful and Wattbike were all on hand to guide guests around their latest winter offerings.

 

Rule9 Winter Cycling Event 2015 Bikes

 

There were regular prize draws throughout the evening, with lucky winners going home with prizes such as Gore Bike Wear 30th Anniversary kit, a Castelli Motorola Reflex Jacket with Soppaso Reflex Bib Tights and Oakley Glasses.

 

Rule9 Winter Cycling Event 2015 Prize Draw

 

Rule9 Winter Cycling Event 2015 Zwift Wahoo Demo Centre

 

The #Rule9 evening also saw the launch of the world's first Zwift/Wahoo demo centre at Sigma Sport. Guests had the opportunity to try out a lap around Watopia, Zwift's immersive virtual island where you are able to train with other members of the Zwift community from around the world. GCN's Matt Stephens was on hand to supply entertaining commentary to the rider's efforts.

 

Rule9 Winter Cycling Event 2015 Zwift Wahoo Demo Centre Matt Stephens

 

Rule9 Winter Cycling Event 2015 Zwift Wahoo Demo Centre race
Rule9 Winter Cycling Event 2015 Zwift Wahoo Demo Centre commentating

 

Riders were on board Wahoo's impressive KICKR power trainer, a direct drive turbo that syncs seamlessly with Zwift to display real time power and speed data on screen, as well as adjusting the trainer's resistance according to the terrain. This combination got the seal of approval from tech guru, Jason Bradbury - presenter of Channel 5's The Gadget Show.

 

Rule9 Winter Cycling Event 2015 Zwift Wahoo Demo Centre Jason Bradbury

 

Rule9 Winter Cycling Event 2015 Zwift Wahoo Demo Centre Effort

 

Winter can be very tough on your bike; mud, grit, road salt and ice - a recipe for drivetrain disaster. Workshop Technician, Will Bridgman was on hand to present an informative demonstration on how to maintain your bike over the harsh winter months.

 

Rule9 Winter Cycling Event 2015 Workshop Demo

 

Rule9 Winter Cycling Event 2015

 

The evening reached its climax with a Q+A session from former Sigma Sport rider, Matt Stephens. Matt was able to draw from his vast experience to answer questions from the floor about how best to approach riding and training when the temperature plummets.

 

Rule9 Winter Cycling Event 2015 Matt Stephens

 

Thank you to everyone who came along to visit the store and support the evening. To be the first to know about all our future events sign up to our newsletter, or follow us on Facebook and Twitter.

 

Rule9 Winter Cycling Event 2015 Matt Stephens

 

Get social with Sigma Sport